Typographer’s quotes, often referred to as curly quotes, blend in with the curves of the font. Typographer’s quotes are traditionally used for quotation marks and apostrophes. Straight quotes are traditionally used as abbreviations for feet and inches.
To use straight quotes, deselect Use Typographer’s Quotes.
To use typographer’s quotes, select Use Typographer’s Quotes, choose the language for which you want to set quotes, and choose options for Double Quotes and Single Quotes.