Specify curly or straight quotes
Typographer’s quotes, often called curly quotes or smart quotes, blend in with the curves of the font. Typographer’s quotes are traditionally used for quotation marks and apostrophes. Straight quotes are traditionally used as abbreviations for feet and inches.
- Choose Edit > Preferences > Type (Windows) or Photoshop > Preferences > Type (Mac OS).
- Under Type Options, select or deselect Use Smart Quotes.